Born of Choir — Lose Yourself

The most-posed question from this video we produced: how did our Chrysler Brand client get the usage rights to this Eminem song? We’ll never tell, but the stars were definitely aligned as we partnered with director Anthony Garth to run-and-gun the great comeback story of Detroit and the auto industry. It earned our agency the D Show’s Best-in-Show award and served as the prequel to the award-winning Chrysler Super Bowl spot that aired that year featuring the artist himself. As the official music video for "Lose Yourself" by the Selected of God Choir, all publishing proceeds from the sale of the song went to benefit a number of Detroit based charities.

Medium VIDEO
Year 2010